Hannaford.com was overdue for a brand refresh and better support for digitally savvy shoppers seeking flexibility in their grocery shopping.
*Note: This project outlines an alternate design direction that wasn't ultimately selected by the client
Solution
Our team developed a mobile and web app empowering shoppers to shop on the go and pickup-in store along with multiple visual directions for a brand refresh.
Key Insights
I learned so much about the grocery supply chain on this project
Sharing vast look & feel explorations from "limited" brand guidelines was a blast.
I began building a basic component library from scratch for the new designs.
Role Designer
Duration 2 months
