Campaign managers were manually targeting eligible donors with spreadsheets and multiple 3rd party tools. This required daily manual updates.
Solution
We developed a centralized location to plan and manage campaigns that
Cut campaign development and management time by an estimated 60%
Key Insights
B2B isn’t always pretty, but this was an extremely complicated flow made intuitive. Our process was optimized to pilot and iterate in-prod with actual users asap.
My Role Lead designer
Duration Three weeks
