Retention was lagging. How might we better understand and address buyer expectations and end user needs? How might these insights inform growth funnel optimizations?
Solution
By clarifying understanding of both buyer and user segments and aligning across departments on prioritization. We could zero in on opportunities with the greatest impact. This led to the
Development of a framework for experimentation and strategic roadmap prioritization
Key Insights
Co-creating with sales, customer support and implementation was a nerve wracking blast!
Role Design Lead
Duration Four weeks
